Goal: Understand the client's needs, vision, and goals to set the foundation for the project.
Kickoff Meeting: Meet with the client to discuss their business goals, vision, target audience, and preferences. This may involve completing a questionnaire or providing existing brand materials.
Research & Analysis: Our team performs research to understand the competitive landscape, trends, and user behavior. We’ll also assess the client’s current digital presence, if applicable, to identify areas of improvement.
Deliverables:
Initial project brief and strategy.
Target audience profiles and customer personas.
Clear understanding of business objectives.
Milestone: Approval of project brief before moving forward with design.
1. Discovery Phase (Week 1-2)
2. Design Phase (Week 3-4)
Goal: Develop creative solutions that bring the brand vision to life through design concepts.
Concept Creation: We will begin by creating either wireframes and mockups for the website, logo, or other design elements. This visual approach ensures alignment with the client’s vision.
Client Review: The client will have the opportunity to provide feedback on design concepts, ensuring that the visuals match their expectations. This phase typically includes a round of feedback.
Design Refinement: After receiving feedback, the design team will refine the concepts, focusing on brand consistency, usability, and aesthetic appeal.
Deliverables:
Initial design mockups for website, logos, branding, etc.
Design approval before development starts.
Milestone: Client approval of final design before development phase.
3. Development Phase (Week 5-7)
Goal: Bring the designs to life by building the functional website, app, or digital platform.
Front-End Development: Our developers will begin coding the front-end, turning the approved designs into functional elements that users will interact with.
Back-End Development: For websites with complex functionalities, we will integrate the necessary back-end features.
Client Check-In: Throughout development, we’ll provide clients with progress updates and give them access to a staging site to review the website’s functionality.
Deliverables:
Functional website (staging site) for client review.
Access to backend features for client feedback.
Milestone: Staging site approval before moving to final testing.
4. Delivery & Launch Phase (Week 8)
Goal: Final testing, review, and launch of the project to ensure everything works seamlessly.
Final Testing & QA: Before launch, we will conduct thorough testing, including mobile responsiveness, browser compatibility, and performance checks. We’ll ensure everything works as expected on all devices and platforms.
Client Review and Handoff: We’ll review the final deliverables with the client, explaining how to use their new website, and other tools. This ensures that they are fully equipped to manage their website independently.
Launch: Once everything is approved, we will officially launch the website or product. We’ll also handle the domain transfer, hosting setup, and ensure the website is live and fully functional.
Post-Launch Support: After launch, we provide support to resolve any immediate issues or adjustments.
Deliverables:
Fully functional website.
User guides and training for the client.
Milestone: Successful website launch and project completion.